Tesla igabanya ibiciro mu Bushinwa, Amerika n'Uburayi

Tesla, uruganda rukora amamodoka azwi cyane, aherutse guhindura byinshi mu ngamba z’ibiciro asubiza icyo yise “gutenguha” imibare yo kugurisha mu gihembwe cya mbere. Isosiyete yashyize mu bikorwa ibiciro byayoibinyabiziga by'amashanyaraziku masoko akomeye arimo Ubushinwa, Amerika n'Uburayi. Iki cyemezo gikurikira izamuka ryibiciro biheruka kurutonde rwa Model Y mubushinwa, aho igiciro cyiyongereyeho 5,000. Imihindagurikire y’ibiciro igaragaza imbaraga za Tesla mu kugendana imiterere igoye kandi irushanwa cyane ku isoko ry’imodoka zikoresha amashanyarazi ku isi.

Muri Amerika, Tesla yagabanije ibiciro bya Model Y, Model S na Model X ku madorari 2000 y'Abanyamerika, byerekana ko Tesla izashyira ingufu mu gushimangira ibyifuzo no kugarura isoko. Nyamara, ibiciro bya Cybertruck na Model 3 ntibigihinduka, numusaruro wabyoibinyabiziga by'amashanyaraziaracyafite imbogamizi mugukemura ibyifuzo. Muri icyo gihe, Tesla yatangije igiciro cya Model 3 ku masoko akomeye y’Uburayi nk’Ubudage, Ubufaransa, Noruveje, n’Ubuholandi, aho ibiciro byagabanutse kuva kuri 4% kugeza kuri 7%, bihwanye n’amadolari 2000 kugeza kuri 3,200. Byongeye kandi, isosiyete yatangije inguzanyo nkeya cyangwa zeru mu bihugu byinshi by’Uburayi, harimo n’Ubudage, mu rwego rwo kurushaho kwagura ubushobozi no kugera ku bakiriya bayo.

Icyemezo cyo kugabanya ibiciro no gutanga amahitamo yinguzanyo yerekana uburyo Tesla yitabira guhindura imikorere yisoko nibyifuzo byabaguzi. Uyu mwaka imigabane y’isosiyete yagabanutse hejuru ya 40%, ahanini biterwa n’ingorane nko kugabanuka kw’igurisha, kongera amarushanwa mu Bushinwa ndetse na gahunda ya Elon Musk yifuza cyane ariko itavugwaho rumwe n’ikoranabuhanga ryo gutwara ibinyabiziga. Ingaruka z'icyorezo ku isi zarushijeho gukaza umurego izo mbogamizi, bituma Tesla igabanuka ku mwaka wa mbere umwaka ushize mu myaka yashize.

Ku isoko ry’Ubushinwa, Tesla ihura n’umuvuduko ukabije w’abanywanyi batangiza imideli mishya ifite imiterere igezweho ndetse n’ibiciro byapiganwa.Imodoka zikoresha amashanyarazibamenyekanye cyane mu gihugu no hanze yacyo, bikurura abakiriya nubuhanga bwabo bushya nibiciro byiza. Icyamamare cy’imodoka zikoresha amashanyarazi mu Bushinwa mu gihugu ndetse no hanze yacyo zirashimangira amarushanwa agenda yiyongera Tesla igomba guhangana nayo kuko ishaka gukomeza kuba umuyobozi w’isi ku isoko rya EV.

Mu gihe Tesla ikomeje guhindura ingamba zayo zo kwamamaza no kwamamaza ishingiye ku mikorere y’isoko, isosiyete ikomeje kwiyemeza guhanga udushya no kuramba mu nganda z’imashanyarazi. Ubwihindurize bukomeje kugena ibiciro no guhagarara ku isoko byerekana ubushake bwa Tesla bwo gukemura ibibazo ihura nabyo mugihe ikora kugirango ihuze ibikenewe n’ibiteganijwe ku baguzi ku isi.