Nyuma ya Tesla, amasosiyete yimodoka yamashanyarazi yu Burayi na Amerika yatangiye intambara yibiciro

Kubera ko umuvuduko ukenewe w’ibinyabiziga by’amashanyarazi mu Burayi no muri Amerika, amasosiyete menshi y’imodoka akunda gutanga imodoka zihenze zihenze kugira ngo zishimishe kandi zirushanwe ku isoko. Tesla irateganya gukora moderi nshya igurwa munsi yama euro 25.000 muruganda rwayo rwa Berlin mubudage. Reinhard Fischer, visi perezida mukuru akaba n’umuyobozi ushinzwe ingamba mu itsinda rya Volkswagen Group of America, yavuze ko iyi sosiyete iteganya gushyira ahagaragara imodoka y’amashanyarazi igiciro kiri munsi y’amadolari 35.000 muri Amerika mu myaka itatu cyangwa ine iri imbere.

01Intego yo kugereranya isoko

Mu nama iheruka kwinjiza, Musk yabisabye Tesla izashyira ahagaragara moderi nshya mu 2025 ibyo "byegereye abaturage kandi bifatika." Imodoka nshya, mu buryo bw'agateganyo yitwa Model 2, izubakwa ku rubuga rushya, kandi umuvuduko wo gukora imodoka nshya uzongera kwiyongera. Kwimuka byerekana icyemezo cya Tesla cyo kwagura imigabane yisoko. Mu Burayi no muri Amerika, igiciro cy’amayero 25.000 y’ibiciro by’imodoka zikoresha amashanyarazi ni kinini, ku buryo Tesla ishobora kurushaho gushimangira umwanya wayo ku isoko no gushyira igitutu ku bandi bahanganye.

Volkswagen, kuruhande rwayo, irashaka kujya kure muri Amerika ya ruguru. Fischer yabwiye inama y’inganda ko Itsinda rya Volkswagen riteganya kubaka imodoka z’amashanyarazi muri Amerika cyangwa muri Mexico zigurishwa munsi y’amadolari 35.000. Ahandi hantu hashobora gukorerwa harimo uruganda rwa Volkswagen muri Chattanooga, Tennessee, na Puebla, muri Mexico, hamwe n’uruganda rushya ruteganijwe guteranira muri Caroline yepfo kubucuruzi bwa VW's Scout. Vw isanzwe ikora ID.4 amashanyarazi yose ya SUV ku ruganda rwayo rwa Chattanooga, itangirira ku $ 39,000.

 

 02Igiciro "inwinding" cyakajije umurego 

Tesla, Volkswagen hamwe n’andi masosiyete y’imodoka barateganya gushyira ahagaragara amashanyarazi ahendutse mu rwego rwo kuzamura isoko.

Igiciro kinini cyibinyabiziga byamashanyarazi, hamwe n’inyungu nyinshi, nicyo kintu nyamukuru kibuza abaguzi mu Burayi no muri Amerika kugura imodoka z’amashanyarazi. Nk’uko JATO Dynamics ibivuga, ikigereranyo cyo kugurisha imodoka y'amashanyarazi mu Burayi mu gice cya mbere cya 2023 cyari hejuru y'amayero 65.000, mu gihe mu Bushinwa cyari hejuru y'amayero 31.000. 

Ku isoko ry’imodoka z’amashanyarazi muri Amerika, Chevrolet ya GM ibaye ikirango cya kabiri cyagurishijwe cyane nyuma ya Tesla mu gihembwe cya mbere cyuyu mwaka, kandi kugurisha hafi ya byose byaturutse kuri Bolt EV na Bolt EUV bihendutse, cyane cyane igiciro cyambere cyatangiriye hafi $ 27,000. . Kuba imodoka yaramamaye kandi byerekana abaguzi bakunda amashanyarazi ahendutse. 

Ibi kandiimpamvu y'ingenzi yo kugabanya ibiciro bya Tesla.Musk mbere yashubije igabanuka ryibiciro avuga ko icyifuzo kinini kigarukira ku mbaraga zikoreshwa, abantu benshi barabisaba ariko ntibashobora kukigura, kandi igabanuka ryibiciro ryonyine rishobora guhaza icyifuzo. 

Kubera isoko rya Tesla ryiganje ku isoko, ingamba zo kugabanya ibiciro ryazanye igitutu kinini ku yandi masosiyete y’imodoka, kandi amasosiyete menshi y’imodoka ashobora gukurikirana gusa kugira ngo agumane imigabane ku isoko. 

Ariko ibyo bisa nkaho bidahagije. Ukurikije IRA, moderi nkeya zemerewe inguzanyo yimisoro yuzuye yimodoka, kandi inyungu zinguzanyo zimodoka ziragenda ziyongera. Ibyo bituma bigora imodoka zamashanyarazi kugera kubaguzi rusange.